The Background

Balance sheet management can be a challenge for any financial institution, credit unions included. To provide needed help in this arena, this "credit union's credit union" established an advisory service...and asked us to write the sales sheet that describes it.

The Copy

Meet the new ALM requirements...and manage your balance sheet profitably.

Through a steady stream of new guidelines and regulations, the National Credit Union Administration (NCUA) is sharpening its focus on interest-rate risk as never before. That makes overall risk management, on your balance sheet and in your policies, even more of a challenge.

To help you with the challenge, Empire has introduced a new, wholly owned credit union service organization (CUSO). With a range of consultative services—and insight into the specific needs of credit unions—MemberTrade Advisory Services, LLC, helps its clients comply with regulations, mitigate risk, and manage their balance sheets profitably. In short, MemberTrade Advisory Services provides the benefits you'd expect from people who already know your business—and want you to succeed.

The Players

Client: Empire Corporate Federal Credit Union